China Outbound Travel Trend Essay Example | Topics and Well Written Essays - 1500 words

China Outbound Travel Trend - Essay Example This research will begin with the statement that the sustainable China`s economic growth, the implementation of the opening up policy by the Chinese government and the overall increase of the government income have had a significant positive impact on the tourism industry in China. China`s citizens have continually travelled abroad for various reasons that have not only had a bearing on the country`s travelling trends but has also affected other industries as well. The general increase in people`s personal incomes and setting up of favourable travelling policies have attracted many people to travel abroad in China making the country dominate Asia's travel trends in the first half of 2015 according to the recent trends in air travel. The trend also possesses a high position in world trade and provides a win-win situation for both consumers and producers. The journey to the growth of China`s travelling trends dates far back in 1997 when the Chinese government allowed its citizens to us e their expenses freely to go abroad. The travel market has since then had significant growth with the number of China`s residents going abroad reaching 16.6 million in the year 2002. This proved China as the fastest growing travelling market and hence a potential tourism market in the world. The improvement trend has since then continued to grow and in 2012 the Chinese expenditure on outbound travel was noted to surpass the Americans spending. By 2014, China was noted to have made 98 million overseas visits that translate to a consumption of 128 billion.

Choose a global business and critically analyse the organisational Assignment

Choose a global business and critically analyse the organisational structure adopted by the company since 2008. Investigate the - Assignment Example Be it television or radio or video recorder or walkman. Sony Corporation is headquartered in Tokyo. It is a global player and has extended in many countries serving millions of customers across the globe. It is the leading manufacturer and the marketer of audio, communications, video and information technology for the customers and for the professional market all over the world. They have also diversified in the financial sector by giving financial services like insurance and banking to their customers. It always gave emphasis on the strategy that they are implementing for the success of their business. The success of Sony was possible through an exceptional vision â€Å"To experience the joy of advancing and applying technology for the benefit of the public" (Hill, 2011). Sony saw its success globally due to the influence that it had on the Japanese habits and culture and penetrated the global market by operating in â€Å"the Japanese way†. 2. Sony Corporation In 1946, the J apanese electrical engineers Masaru Ibuka and Akio Morita created their company Sony Corporation with only 20 employees in Tokyo. Now in 2013 the number of employees has gone up to 1,68,300. The figure makes it clear that even a small company can have its first product placed successfully in the Japanese market. The sale of electronic goods then heated up the market and thus Sony started to expand its business globally after their success in Japanese market (Hill C., 2010). The two founders in 1953 went for a three months long business tour to Europe and America where they signed agreement with the US companies and European companies and thus they penetrated into the American and European market. Later it has expanded its business to Africa and India. Sony has served both the market with their expanding business units and their products (Sony Corporation, 2013c). 3. Sony going Global Sony expanded globally with the following aim and strategies: a) Visionary Leadership: They expanded internationally with the aim to lead one vision and make a group which is flexible and efficient enough to capture the global market by learning their local customers. b) Organizational process: They wanted to spread the awareness of their products through the Global Information Systems and Communication. They even set the Research and Development Team for their long term survival so that they can develop their products as the market requires. c) Organizational Culture: Sony formed a multicultural organisation and thus it made it easy for the employees to work in such a friendly environment with no pressure for the following a particular culture. They standardized their products uniquely. d) Customized products: They even customized the products according to the customer need and this unique strategy gave them a bigger platform in the bigger market. Example: Sony laptop keyboards contain the currency signs which are different for the different countries. 3.1. Strategies undertaken by Sony Strategies that are taken in the global context are the plan of the company to position their products positively in the markets so that they stay ahead of their competitors. Sony Corporation thus made different strategies for the different markets so that they can position their products to the customers. Their corporate strategy is to lead as the global provider of electronics and entertainment. In 2008 the company came up with new strategies whose main aim was to refresh their